WHAT REPRESENTATION MEANS TO US
Representation isn’t just negotiation, it’s advocacy, protection, and long-term thinking. We work closely with each creator to define their positioning and narrative, build recognisable, repeatable content systems, secure partnerships that align as well as pay, and develop income streams beyond one-off posts. We cap talent per vertical to ensure focus, opportunity, and genuine care.
THE 11:11 APPROACH TO TALENT
11:11 works at the intersection of creativity and commercial strategy. We help creators structure their content, partnerships, and revenue so their work becomes a sustainable business, not a series of one-off moments.
OUR PROMISE TO TALENT
We represent creators with a clear point of view who value trust, transparency, and building something meaningful rather than fleeting. Follower count matters less than intent. Our role is to advocate for your brand, not compromise it, we will never push misaligned partnerships, dilute your voice for quick wins, or prioritise volume over value. Your brand is the asset, and our job is to help it last. If you’re ready to stop chasing trends and start building with intention, make it align with 11:11.